The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson
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Updated 2009-01-08
Release: 2006-01
Hyperion
Pages: 238 (Hardcover)
Price evolution (USD):
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| amazon.com | no stock | no stock | no stock | no stock | no stock |
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Description:
The Long Tail is both a powerful new economic force in the entertainment industry and perhaps the best lens on a big new trend in the business world overall: the economics of abundance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink where our markets lie and how to get to them. Consider this example: In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, an account of near death in the Peruvian Andes. It was only a modest success and was soon forgotten. A decade later, Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again. What happened? In short, Amazon recommendations. It created the Touching the Void phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion. However, this is not just a virtue of online booksellers; it is an example of an entirely new economic model for business, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to music videos on Yahoo! Launch to songs on the iTunes Music store and Rhapsody. The Long Tail is really about the economics of abundance what happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone. New efficiencies in distribution, manufacturing and marketing are essentially resetting the definition of what s commercially viable across the board. If the 20th-century was about hits, the 21st will be equally about misses.
Other Formats:
The Long Tail How Endless Choice Is Creating Unlimited Demand
Random House - 2007
256 pages (Paperback)
Random House - 2007
256 pages (Paperback)
The Long Tail: Why the Future of Business is Selling Less of More
Hyperion - 2006-07-11
256 pages (Hardcover)
Hyperion - 2006-07-11
256 pages (Hardcover)
The Long Tail : Why the Future of Business Is Selling Less of More
Hyperion - 2006
256 pages (Hardcover)
Hyperion - 2006
256 pages (Hardcover)
Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Hyperion - 2008-07-08
288 pages (Paperback)
Hyperion - 2008-07-08
288 pages (Paperback)
