Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore
Exchange rates (USD)
| EUR | 0.794 |
| USD | 1.000 |
| GBP | 0.667 |
| CAD | 1.282 |
| JPY | 94.668 |
Updated 2008-11-21
Release: 1995-10
HarperCollins Publishers
Pages: 240 (Paperback)
Price evolution (USD):
| Site | Original | USD | *Shipping | **Total | |
| amazon.co.uk | no stock | no stock | no stock | no stock | no stock |
| amazon.fr | no stock | no stock | no stock | no stock | no stock |
| amazon.de | no stock | no stock | no stock | no stock | no stock |
| amazon.co.jp | no stock | no stock | no stock | no stock | no stock |
| amazon.com | no stock | no stock | no stock | no stock | no stock |
| amazon.ca | no stock | no stock | no stock | no stock | no stock |
Description:
Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace.
With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging technology marketplace.
Based on the revolutionary model derived from Geoffrey Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital, rapidly growing but capricious market.
Other Formats:
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Harpercollins - 1991-11
224 pages (Hardcover)
Harpercollins - 1991-11
224 pages (Hardcover)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
HarperBusiness - 1999-07
256 pages (Paperback)
HarperBusiness - 1999-07
256 pages (Paperback)