Mediamorphosis: Understanding New Media (Journalism and Communication for a New Century Ser)

For use in undergraduate New Media Technology courses offered in Communication/Journalism. The text provides students with a theoretical and historical context to help place media technology developments in their proper perspective. The author does a fine job of projecting media and technology trends into the future while avoiding the "blue sky" approach of many works. Using non-technical language, he demystifies emerging technologies as much as possible and provides a structure for understanding their potential influences on the popular forms of mainstream media - newspapers, magazines, television and radio.