The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market

David Siegel , Timothy Coffey , Gregory Livingston

Exchange rates (USD)

EUR0.794
USD1.000
GBP0.667
CAD1.282
JPY94.668

Updated 2008-11-21

Release: 2004-05-01

Kaplan Business

Pages: 240 (Paperback)


Price evolution (USD):

Site Original USD *Shipping **Total  
amazon.co.uk no stock no stock no stock no stock no stock
amazon.fr €13.94 $17.57 $13.74 $31.30 buy!
amazon.de €15.99 $20.15 $19.53 $39.68 buy!
amazon.co.jp ¥2582 $27.27 $15.84 $43.12 buy!
amazon.com no stock no stock no stock no stock no stock
amazon.ca no stock no stock no stock no stock no stock

Description:

Do tweens have economic power? At 20 million and growing, this group presents a serious opportunity for today’s marketers, influencing as much as 20 percent of the $550 billion in household spending by the 8.7 million families in which they live. As part of Generation Y, tweens are the last offspring of the large and powerful baby boom generation and, like their parents, are a market force to be reckoned with.

No longer children and not quite teenagers, tweens-kids aged 8 to12 years-are one of the fastest growing market segments for corporate America. With significant influence on household and family purchases, the four key motivating drivers for tweens are fun, freedom, power, and belonging. The Great Tween Buying Machine will demystify the newly discovered tween market using research findings and by discussing product development techniques and the latest marketing strategies in packaging, advertising, and promotions.

The Great Tween Buying Machine reveals key information on how to expand a company’s marketing base now, recognizing that an early investment in the tween market is an investment in a company’s future.

Similar Products:

Trillion-Dollars Moms: Marketing to a New Generation of Mothers
Kaplan Business - 2005-03-01
240 pages (Hardcover)