Why We Buy: The Science of Shopping

Paco Underhill

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Updated 2008-11-21

Release: 2007-04-10

Random House Audio

Pages: (Audio CD)


Price evolution (USD):

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Description:

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Other Formats:

Why We Buy. The Science of Shopping.
Touchstone Book. - 1999
(Paperback)
Why We Buy: The Science of Shopping
Texere Publishing - 2001-06-30
255 pages (Paperback)
Why We Buy: The Science Of Shopping
Simon & Schuster - 1999-05-13
256 pages (Hardcover)
Why We Buy: The Science Of Shopping
Texere Publishing - 2001-06
288 pages (Hardcover)
Why We Buy: The Science Of Shopping
Simon & Schuster - 2000-06-02
256 pages (Paperback)