Kids as Customers: A Handbook of Marketing to Children

James U. McNeal

Exchange rates (USD)

EUR0.794
USD1.000
GBP0.667
CAD1.282
JPY94.668

Updated 2008-11-21

Release: 1992-01-25

Lexington Books

Pages: 272 (Hardcover)


Price evolution (USD):

Site Original USD *Shipping **Total  
amazon.co.uk no stock no stock no stock no stock no stock
amazon.fr no stock no stock no stock no stock no stock
amazon.de €31.99 $40.31 $19.53 $59.85 buy!
amazon.co.jp ¥5309 $56.08 $15.84 $71.93 buy!
amazon.com $31.16 $31.16 Free! $31.16 buy!
amazon.ca failed failed failed failed failed

Description:

An indispensable guide for companies marketing to four-to twelve-year-olds.