Crossing the Chasm
Geoffrey A. Moore
Exchange rates (USD)
| EUR | 0.768 |
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Updated 2010-07-30
Release: 2002-08
Collins
Pages: 256 (Paperback)
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Description:
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Other Formats:
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Harpercollins - 1991-11
224 pages (Hardcover)
Harpercollins - 1991-11
224 pages (Hardcover)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
HarperCollins Publishers - 1995-10
240 pages (Paperback)
HarperCollins Publishers - 1995-10
240 pages (Paperback)
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
HarperBusiness - 1999-07
256 pages (Paperback)
HarperBusiness - 1999-07
256 pages (Paperback)
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