Clicks, Bricks and Brands: The Marriage of Retailer E-Tailer
Martin Lindstrom
Exchange rates (USD)
| EUR | 0.780 |
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Updated 2010-09-02
Release: 2002-08
Kogan Page
Pages: 320 (Paperback)
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Description:
Lindstrom’s groundbreaking book offers readers a fascinating insight into the development of today’s clicks & mortar businesses. With an intriguing mix of theory, case study, practical advice and hot updates weekly on the DualBook website, this most respected Internet guru now consolidates his Web genius and international marketing experience. The exclusive case studies and candid exposes reveal exactly how the world’s leading retailers and e-tailers are operating their clicks & mortar strategies. Cases include Toys "R"Us, Tesco, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com, Drugstore.com.
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