Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
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Updated 2010-02-08
Release: 2005-01-11
Little, Brown and Company
Pages: 288 (Hardcover)
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Description:
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff
Other Formats:
Blink: Inteligencia intuitiva, Por que sabemos la sabemos la verdad en dos segundos (Blink: The Power of Thinking Without Thinking)
Santillana USA Pub Co Inc - 2005-10-30
296 pages (Paperback)
Santillana USA Pub Co Inc - 2005-10-30
296 pages (Paperback)
La force de l'intuition : Prendre la bonne décision en deux secondes
Robert Laffont - 2006-01-20
300 pages (Paperback)
Robert Laffont - 2006-01-20
300 pages (Paperback)
La force de l'intuition : Prendre la bonne décision en deux secondes
Pocket - 2007-04-05
254 pages (Mass Market Paperback)
Pocket - 2007-04-05
254 pages (Mass Market Paperback)
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